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Starting a small business is a noble pursuit. It takes a lot of motivation, energy, and bravery to quit your job and strike out on your own.

Although there’s a lot of sacrifice that goes into starting a small business in Cape Coral (we should know!) there’s also a great deal of satisfaction that results when you see how happy you’ve made a customer with your product or service.

The key to finding and retaining those happy customers is solid marketing.

After all, people in Fort Myers won’t know how to utilize your product or service if they don’t know your company exists. So how do you let them know about your presence? These days, many small business owners are seeking vehicle graphics as a marketing tool, so let’s take a closer look at this colorful and eye-catching tactic.

What Is A Vehicle Wrap Graphic?

Just in case you’re not familiar, a vehicle wrap is basically a digitally printed mobile billboard that you apply to a car, truck, or other vehicle. Vehicle wraps must be professionally printed and installed on your vehicle, or else they’re liable to look pretty bad. Vehicle wraps are typically made of heavy-duty vinyl and attached to your vehicle like a giant sticker. Vehicle wraps are printed with any branding or logos that you might desire, and will typically last up to five years, even in Florida’s harsh weather.

What Businesses Can Make Use Of Vehicle Wrap Graphics?

Now that you know a little bit more about what a vehicle wrap looks like and is used for, let’s talk about what types of small to medium-sized businesses can take advantage of vehicle wraps for marketing purposes. The short answer is: all of them! According to the Outdoor Advertising Association of America (OAAA) says that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers.

Want to get your phone number, tagline, or business name in front of lots of local consumers in the Cape Coral area? Contact Fort Myers Digital to learn more about our vehicle wrap printing services!